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Independent concept build · 2026

Turning tattoo aftercare into a confident brand experience.

An independent concept showing how Bali Butter’s distinctive packaging and place in tattoo culture could become a focused product and trade experience online.

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Bali Butter aftercare tin passed between tattooed hands against a dark background
Bali Butter · Digital experience
INDUSTRY

Tattoo care & wellness

SCOPE

Positioning, copy, design & development

INDICATIVE PROJECT VALUE

A$7,500

YEAR

2026

Indicative value for a comparable commissioned scope. Bali Butter did not commission or pay for this independent concept.

THE CHALLENGE

Connecting product credibility with tattoo culture.

The established product has a memorable name and recognisable packaging. The opportunity was to serve artists, studios and tattoo clients in one coherent experience while making product, stockist and wholesale information easier to understand.

THE SOLUTION

Two clear journeys inside one tactile system.

The responsive concept gives visitors two clear paths: find Bali Butter through a stockist or start a trade enquiry. Product sizes, ingredients, guidance and founder context sit inside a tactile black, bone and electric-turquoise system tied to the actual packaging.

VISUAL DIRECTION

A closer look at the experience.

Close-up product photography, tattooed skin and packaging-led turquoise create a tactile system rooted in the culture around the product.

Bali Butter tattoo aftercare tin held by tattooed hands
01Packaging in tattoo culture
Tattoo artist presenting a Bali Butter aftercare tin
02Made-by-artists credibility

DELIVERABLES

From direction to finished experience.

THE OUTCOME

A responsive product concept that explains the formula, supports trade and feels at home in tattoo culture.

Visit the live concept

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