A premium digital home for a private hair-extension studio.

S | Luxury Locks needed a credible home beyond social media—one that could explain the service clearly and turn interest into informed enquiries.

Visit the live website

S Luxury Locks website homepage — S | Luxury Locks · Digital experience

INDUSTRY

Beauty & hair extensions

SCOPE

Strategy, copy, design & Framer development

INDICATIVE PROJECT VALUE

A$4,000

YEAR

2026

Indicative value for a comparable project scope—not a statement of the client’s actual fee.

THE CHALLENGE

Turning social interest into informed enquiries.

The studio had strong visual work and a personal service, but potential clients still needed to message for the basics. The website had to explain extensions, pricing and maintenance without losing the warmth of the private salon experience.

THE SOLUTION

A calm, premium path from questions to booking.

I shaped the positioning, complete website copy and responsive experience around the questions a first-time extension client actually asks. Services, pricing, aftercare and salon details all lead naturally towards a detailed enquiry.

VISUAL DIRECTION

A closer look at the experience.

A restrained palette, editorial type and real salon imagery keep the experience polished without losing the personal character of the studio.

Hair extension result photographed inside a softly lit salon — 01Salon-led art direction

Long highlighted hair styled in soft waves — 02Real client work

DELIVERABLES

From direction to finished experience.

Positioning and page strategy
Complete website copy
Responsive visual design
Framer development
Service and pricing architecture
Enquiry experience
SEO and social sharing setup
Launch support

THE OUTCOME

A polished, practical website that gives future clients the detail they need before they enquire.

Visit the live website

NEXT PROJECT

CHEEKY Cosmetics

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