I help ambitious small businesses turn their ideas into clear, considered websites that look established and make it easy for customers to take the next step.
01 / SELECTED WORK
Three focused projects. Different industries, different jobs and one considered approach.
A clearer path from Instagram interest to informed enquiries.
VIEW LIVE WEBSITELIVE CLIENT WEBSITE · 2026
Strategy, copy, UX and Framer development—shaped around clearer, better-informed enquiries.
Explore the case study
One A$24.95 cleanser. A complete product story.
VIEW CURRENT WEBSITECURRENT BRAND WEBSITE · 2026
One cleanser becomes a complete story across formula, price, standards, founder and purchase journey.
Explore the case study
A focused product and trade concept grounded in tattoo culture.
VIEW THE LIVE CONCEPTINDEPENDENT CONCEPT BUILD · 2026
Positioning, copy, art direction and a responsive build—created independently, without invented client claims.
Explore the case study
02 / SERVICES
A focused end-to-end service for small teams who want one person thinking about both the big picture and the finishing details.
A clear visual direction, content structure and practical plan before the pixels start moving.
+Thoughtful, responsive page design that feels like your business—not a template with your logo added.
+A fast, editable build with refined interactions, sensible CMS structure and the details handled.
+Domain setup, forms, analytics, SEO essentials and a calm handover so you can make everyday updates.
+03 / INVESTMENT
Every project is scoped around what your business actually needs. These guide prices make it easier to know whether we’re in the same ballpark.
For a new offer, service or small business that needs one excellent page.
A complete, credible home online for a service-based business ready to grow.
For a more involved site, refresh or project with custom content and functionality.
All prices are in AUD and exclude third-party costs such as Framer plans, domains, specialist photography or paid fonts. A 50% deposit typically secures your project.
INDEPENDENT PRACTICE · 2026
Small studio.04 / ABOUT JOEL
I’m Joel, an independent web designer based in Western Australia, working worldwide with small businesses that care about what they do—and want their website to reflect that.
You’ll work directly with me from the first conversation to launch. I’m building an early professional portfolio, so I won’t pretend to have hundreds of launches. What I bring is thoughtful design, straightforward communication and serious care for every project I put my name to.
Work with me05 / PROCESS
Enough structure to keep things moving, with the flexibility to make good decisions as we go.
We talk through your business, customers and what the website needs to achieve.
I shape the message, sitemap and visual direction so the important decisions are clear early.
The site comes together responsively, with regular check-ins and room for considered feedback.
I test the details, connect the essentials and hand over an editable site you can confidently use.
A GOOD FIT IF…
06 / USEFUL DETAILS
A few straightforward answers about how projects work.
Yes. I’m based in Western Australia and work with clients worldwide. The process is designed to run clearly through video calls, shared feedback and focused project milestones.
Framer is my main platform for polished, editable marketing websites. If another platform is a better fit, I’ll say so before we commit to a direction.
Timing depends on scope, content readiness and feedback. Once I understand the project, I’ll provide a clear schedule with the proposal rather than promise a generic turnaround.
You’ll receive a practical handover and support with the launch essentials. Ongoing care can also be scoped when your business needs regular updates or design support.
PROJECT PLANNER
A quick, no-pressure way to understand the likely investment before you enquire.
A planning guide only. Your proposal will be based on the actual scope, timing and content requirements.
07 / START A PROJECT
Tell me a little about your business, what you need and when you’d like to get started. I’ll come back to you with next steps—usually within two business days.
