I help ambitious small businesses turn their ideas into clear, considered websites that look established and make it easy for customers to take the next step.
01 / SELECTED WORK
Three distinct small-business projects—each with a clear role, considered execution and an honest story.
A clearer path from Instagram interest to informed enquiries.
VIEW LIVE WEBSITELIVE CLIENT WEBSITE · 2026
Strategy, copy, UX design and Framer development—built to turn Instagram interest into informed, confident enquiries.
Explore the case study
One A$24.95 cleanser. A complete product story.
VIEW CURRENT WEBSITECURRENT LIVE WEBSITE · 2026
The live brand site turns one cleanser into a credible product story—formula, price, standards, founder and a clear audience journey included.
Explore the case study
A focused product and trade concept grounded in tattoo culture.
VIEW THE LIVE CONCEPTINDEPENDENT CONCEPT · 2026
Positioning, copy, art direction and a responsive concept build—giving an established product a focused digital story of its own.
Explore the case study02 / SERVICES
A focused end-to-end service for small teams who want one person thinking about both the big picture and the finishing details.
A clear visual direction, content structure and practical plan before the pixels start moving.
+Thoughtful, responsive page design that feels like your business—not a template with your logo added.
+A fast, editable build with refined interactions, sensible CMS structure and the details handled.
+Domain setup, forms, analytics, SEO essentials and a calm handover so you can make everyday updates.
+03 / INVESTMENT
Every project is scoped around what your business actually needs. These guide prices make it easier to know whether we’re in the same ballpark.
For a new offer, service or small business that needs one excellent page.
A complete, credible home online for a service-based business ready to grow.
For a more involved site, refresh or project with custom content and functionality.
All prices are in AUD and exclude third-party costs such as Framer plans, domains, specialist photography or paid fonts. A 50% deposit typically secures your project.
INDEPENDENT PRACTICE · 2026
Small studio.04 / ABOUT JOEL
I’m Joel, an independent web designer based in Western Australia, working worldwide with small businesses that care about what they do—and want their website to reflect that.
I’m building my practice around thoughtful design, straightforward communication and websites that are genuinely useful. You’ll work directly with me from the first conversation to launch. That means fewer layers, faster decisions and a site that stays connected to the reason you started the project.
I’m early in my professional portfolio, so I won’t pretend to have a wall of awards or hundreds of launches. What I do bring is care, curiosity, current design thinking and the determination to make every project one I’m proud to put my name to.
Work with me05 / PROCESS
Enough structure to keep things moving, with the flexibility to make good decisions as we go.
We talk through your business, customers and what the website needs to achieve.
I shape the message, sitemap and visual direction so the important decisions are clear early.
The site comes together responsively, with regular check-ins and room for considered feedback.
I test the details, connect the essentials and hand over an editable site you can confidently use.
A GOOD FIT IF…
06 / USEFUL DETAILS
A few straightforward answers about how projects work.
Yes. I’m based in Western Australia and work with clients worldwide. The process is designed to run clearly through video calls, shared feedback and focused project milestones.
Framer is my main platform for polished, editable marketing websites. If another platform is a better fit, I’ll say so before we commit to a direction.
Timing depends on scope, content readiness and feedback. Once I understand the project, I’ll provide a clear schedule with the proposal rather than promise a generic turnaround.
You’ll receive a practical handover and support with the launch essentials. Ongoing care can also be scoped when your business needs regular updates or design support.
07 / START A PROJECT
Tell me a little about your business, what you need and when you’d like to get started. I’ll come back to you with next steps—usually within two business days.
