Making serious skincare feel clear, credible and memorable.

CHEEKY is built around one hero cleanser and a distinct point of view. The website gives that single product enough substance to build trust—and enough personality to be remembered.

Visit the current website

CHEEKY · Digital experience

INDUSTRY

Skincare & ecommerce

SCOPE

Strategy, copy, design & development

INDICATIVE PROJECT VALUE

A$5,000

YEAR

2026

Indicative value for a comparable project scope—not a statement of internal business spend.

THE CHALLENGE

Building trust around one hero product.

A new skincare brand needed to establish trust without a long product list. The experience had to make the formula credible, explain the product without becoming clinical and give visitors a clear reason to care.

THE SOLUTION

A complete product story without the clutter.

The current site moves from the core promise into benefits, texture, ingredients, standards, comparison, founder story and the next product in the range. It gives visitors useful substance before presenting an obvious next step.

VISUAL DIRECTION

A closer look at the experience.

Clean product photography, warm neutrals and sharp blue accents balance formula credibility with the brand’s playful voice.

CHEEKY Squeaky Clean cleanser styled beside a sunlit window — 01Product-first art direction

CHEEKY cleanser photographed in a tiled shower — 02Daily-use product story

DELIVERABLES

From direction to finished experience.

Positioning and brand voice
Product content architecture
Product and conversion copy
Responsive visual design
Front-end development
Formula and comparison system
Audience journey
SEO and social sharing setup

THE OUTCOME

A focused live brand site that makes one product feel credible, considered and unmistakably CHEEKY.

Visit the current website

NEXT PROJECT

Bali Butter

View the next case study Or start a project with Joel